Chief Marketing Officer (CMO)
About the Company
Dynamic pet technology (PetTech) & care product company
Industry
Electrical/Electronic Manufacturing
Type
Privately Held, Private Equity-backed
Founded
1999
Employees
501-1000
Specialties
About the Role
The Company is seeking a Chief Marketing Officer (CMO) to join their team. The CMO will be a key player in the strategic marketing and brand leadership, overseeing a growing marketing organization. This role is pivotal in shaping the future of pet care, with a focus on global D2C channels, retail presence, and international markets. The successful candidate will be responsible for performance marketing, brand initiatives, product marketing strategy, team development, KPI management, and will play a significant role in the evolution of the company's marketing and brand strategy. A hands-on approach is essential, as is the ability to work collaboratively across multiple departments. The CMO will also be involved in content strategy, customer insights, and the development of a loyalty program. Applicants for the CMO position at the company should have a BA in a relevant field and at least 12 years' of experience in a growth marketing role for a direct-to-consumer business. The role requires a deep understanding of customer acquisition strategies, excellent analytical skills, and hands-on expertise with digital marketing platforms. The ideal candidate will be detail-oriented, organized, and have the ability to see the big picture. A high degree of initiative, self-motivation, and the ability to motivate others is also necessary. The company values different perspectives and is committed to creating an inclusive environment where all team members have equal opportunities to thrive.
Hiring Manager Title
President & CEO
Travel Percent
Less than 10%
Functions
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