Marketing & Outreach Specialist (Medicare & Medicaid Focus) Job at Serenitymed Solutions LLC, Las Vegas, NV

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  • Serenitymed Solutions LLC
  • Las Vegas, NV

Job Description

Job Description

Job Description

Description:

Position Overview:

We are seeking a dynamic and experienced Marketing & Outreach Specialist to join our team and lead patient engagement and community outreach initiatives. The ideal candidate will have a proven track record in Medicare and Medicaid-compliant marketing strategies and a strong understanding of the healthcare industry, especially within home care, primary care, and wellness services.

This position is not about direct solicitation or patient enrollment . Rather, it focuses on building relationships with community partners, senior centers, social workers, facilities, and local organizations to drive compliant referrals and patient awareness through educational and outreach activities.

Key Responsibilities:
  • Develop and execute ethical, HIPAA-compliant, and CMS-compliant marketing campaigns targeting Medicare and Medicaid-eligible populations
  • Establish and maintain relationships with social workers, case managers, senior living communities, hospitals, community centers, churches, and other referral sources
  • Plan and host community health events, seminars, and wellness days to educate and engage potential patients
  • Identify and attend health fairs, senior expos, and community events to represent the agency and promote services
  • Track referral sources, analyze data, and optimize outreach strategies accordingly
  • Collaborate with the internal team to align patient engagement efforts with agency goals

Requirements:

Qualifications:

  • Minimum 2 years of experience in healthcare marketing or outreach, preferably in home health, home care, or senior care industries
  • Strong understanding of CMS and Medicaid/Medicare marketing regulations
  • Excellent communication, networking, and public speaking skills
  • Ability to work independently and meet performance targets
  • Reliable transportation and willingness to travel locally
  • Bilingual (English/Spanish) a plus

Job Tags

Local area,

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